Sam Johnston - Interactive Email Developer

Sam Johnston

I design and code responsive websites and emails, specialising in interactive email and CRM workflow optimisation.

Hello, My name is Sam

I design and code responsive websites and emails, specialising in interactive email and CRM workflow optimisation. I have been a coder since I discovered you could make websites in Notepad. I now use Brackets.io so like to think I’ve developed my skills a small bit. I’ve worked for a variety of big brands through agencies and am currently client side at notonthehighstreet.com

Brand Work

Sony, Virgin Trains, Unilever, Nissan, Infiniti, Durex, Lynx, Record Collector, Fixflo, Electronics Weekly, Sainsbury’s, notonthehighstreet.com, McLaren, Canon, Vodafone and MotorTrader just to name a few…

Skillset

I currently build bespoke node.js applications that streamline email development. Using templating languages like handlebars or Docpad I’m able to cut development time in half and in turn increase the volume of emails sent and also the amount of personalisation and dynamic content. I work closely with data teams to ensure emails sent aren’t just mass marketing messages, they are highly personalised and relevant to the end recipient. On top of this I also build interactive emails which improve engagement, ROI, and brand loyalty. I’ve built image carousels, content sorters and accordions.

Technologies

As a Marketing Technologist, I have dabbled in a variety of different mark up and programming languages so I can navigate the tech fields with fluidity.

HTML, Jade, Markdown, Handlebars, CSS, SCSS, SASS, JavaScript, Ruby, PHP, .NET, Python, XML & SQL – I am by no means an expert in most of these but it helps bridge the gap of knowledge between Tech and Marketing.